Online reviews play a pivotal role in purchase decisions. A recent study from reviewtrackers.com found that 93% of consumers confirm that online reviews, such as Google Maps reviews, directly influence their decision to visit or buy from a certain store. This figure highlights the significant influence these reviews have on consumer behavior.

The Importance of Positive Reviews:

Positive reviews are a key factor that can attract new customers. According to a study published by BrightLocal, 72% of consumers say they trust online reviews as much as personal recommendations. Good reviews provide potential customers with confidence in the quality of the products or services a store offers.

The Potential Loss Due to Negative Reviews:

On the other hand, negative reviews can lead to a loss of potential customers. A study by Harvard Business School revealed that improving a business’s rating by just one star can lead to a 5% to 9% increase in revenue. These findings illustrate that every positive review represents an opportunity to increase profits, while negative reviews pose a risk to business.

How Technology Can Help:

Technologies such as NFC cards and QR codes, available in modern products like those offered by Mojarib, allow customers to quickly access review platforms and leave their feedback. These solutions can be an effective tool to improve reviews and collect customer opinions more quickly, helping to provide a better experience and attract more customers.

Conclusion:

Online reviews, especially Google Maps reviews, have a major impact on purchase decisions. Positive reviews can be the difference between gaining or losing a new customer, emphasizing the importance of focusing on enhancing customer experiences and encouraging them to leave positive feedback.